In a significant milestone for the social network Bluesky, it has reached over 20 million users, marking its rapid growth and increasing competition in the market. According to data from market intelligence firm Similarweb, Bluesky is closing the gap with another prominent X rival, Instagram Threads, across metrics like daily active users and website visits.
Bluesky’s User Base Growth
Bluesky has more than doubled its user base since September when it had over 9 million users. Shortly after the U.S. presidential election, the app began gaining roughly 100,000 users per day. This pace soon increased as the company announced on November 12 that it had added a million users over the past week.
By November 13, Bluesky hit its last big milestone of 15 million users. The app’s growth has been remarkable, considering it only opened its doors to the public in February after a longer invite-only period.
Closing Gap with Instagram Threads
While Bluesky’s user base is still much smaller than Threads, which recently reported north of 275 million monthly active users, Similarweb believes that if Bluesky’s current rate of growth holds up, it could catch up with Threads in time. The firm’s data indicates that Threads had five times more daily active users (DAUs) than Bluesky ahead of the U.S. elections.
However, on November 15, a peak day of activity for Bluesky, Threads’ lead over Bluesky had been reduced to just 1.5x in the U.S. Daily active users include the mobile apps on iOS and Android, not website visitors.
Daily Active Users and Website Visits
Bluesky has overtaken Threads in daily website visits in both the U.S. and the U.K., which signals strong interest from potential new users. Globally, daily website visits on Bluesky haven’t yet surpassed Threads, but it’s come very close as of mid-November.
Adoption of the Bluesky Mobile App
Similarweb reports that adoption of the Bluesky mobile app is growing rapidly. After the election and through November 15, usage of Bluesky’s app in the U.S. grew 519% compared with the first 10 months of the year. The U.K. also saw a spike, with usage up by 352%.
Rise to No. 1 on App Store
On the U.S. App Store, Bluesky became the No. 1 app on November 13 and has not lost its position since. This puts it ahead of Threads (No. 4) and X (No. 41). The App Store’s charts reward a combination of the number of installs and the pace of those installs, alongside other metrics.
Growth in Brazil
Globally (on Android devices), Bluesky app usage is up more than 360% from where it was in the first half of the year. However, the pattern looks different, as the growth is mainly driven by a significant increase in adoption in Brazil.
Why Is Bluesky Growing So Rapidly?
While there are several factors contributing to Bluesky’s rapid growth, some possible reasons include:
- Innovative Features: Bluesky has introduced innovative features that appeal to users who are looking for something new and different from traditional social media platforms.
- Better User Experience: The app has a clean and intuitive interface, making it easy for users to navigate and find the information they need.
- Strong Community Building: Bluesky has a strong focus on community building, which is attracting users who are looking for more meaningful connections with others.
Conclusion
Bluesky’s rapid growth is a significant milestone in the social media market. As the app continues to close the gap with Instagram Threads and other competitors, it will be interesting to see how the platform evolves and adapts to meet the changing needs of its users.
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