In a recent poll conducted by Harris Interactive among 5,077 US youngsters aged 8-24, Apple emerged as the top electronics brand across computers, phones, and tablets. This achievement puts Apple alongside esteemed brands such as Nintendo, Oreo, and Sprite, solidifying its position as one of the most popular brands in America today.
A Powerful Equity Base
According to Harris Interactive, Apple has built a robust equity base among its current customers and their future generations. This strong foundation ensures that the brand will continue to resonate with consumers over the next decade. As noted by the pollsters, "Apple has built a powerful equity base among their customers of today and their customers of tomorrow," guaranteeing sustained loyalty and preference.
Rankings in Computer, Tablet, and Phone Space
The poll revealed that Apple Computers, iPads, and iPhones are the highest-ranked electronics in their respective categories. Notably, Hewlett Packard, Motorola Xoom, and HTC secured second place in each category. This ranking underscores Apple’s unparalleled dominance in the market.
A Brand with Crossover Appeal
Apple’s success extends beyond the tech industry, as the brand is often mentioned alongside popular consumer goods like Oreo and Sprite. While some may view this comparison as unusual, it highlights Apple’s ability to transcend traditional product categories and appeal to a broad audience. It is worth noting that Oreo is indeed a beloved snack, but Apple’s influence on popular culture cannot be understated.
John Biggs: A Seasoned Tech Journalist
The writer of this article, John Biggs, has extensive experience in the tech industry. As a contributor to TechCrunch, he covers various topics, including technology, cryptocurrency, security, gadgets, gear, wristwatches, and internet trends. Prior to becoming a full-time writer and consultant, Biggs worked as a programmer and entrepreneur.
About John Biggs
- Background: Programmer, Consultant, Writer
- Industry Focus: Technology, Cryptocurrency, Security, Gadgets, Gear, Wristwatches, Internet Trends
- Experience: Former East Coast Editor at TechCrunch, Current Contributing Writer
- Publications: New York Times, Laptop, PC Upgrade, Surge, Gizmodo, Men’s Health, InSync, Linux Journal, Popular Science, Sync
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