Here is the rewritten article adhering to the specified rules:
# Constant Contact Acquires SinglePlatform: A Strategic Expansion
Constant Contact, a leading email marketing company headquartered in Waltham, Mass., has recently completed the acquisition of SinglePlatform, a startup focused on helping local businesses manage their online presences. The deal is valued at $65 million in cash, with an additional $5 million in cash and equity earn-out for employee retention, alongside another $30 million tied to revenue targets.
**CEO's Vision and Commitment**
Gail Goodman, CEO of Constant Contact, emphasized the importance of achieving the full revenue earn-out. She stated that bringing in approximately $75 million over the next two years is necessary to realize this value. "To get the full revenue earn out, we need to see significant growth from our acquired team," Goodman highlighted. The acquisition marks a pivotal moment for SinglePlatform as it integrates seamlessly into Constant Contact's ecosystem.
**Operational Structure and Product Evolution**
The acquired team will continue to operate independently from their New York City office, ensuring a smooth transition without affecting the daily operations of Constant Contact, which is headquartered in Waltham, Mass. "We remain committed to maintaining our independence while continuing to offer SinglePlatform as a standalone product," Goodman shared.
Wiley Cerilli, the CEO of SinglePlatform, has assumed the role of general manager and vice president within the company. His leadership will ensure that SinglePlatform continues to thrive under the new structure, maintaining its focus on local businesses and expanding its reach effectively.
**Product Strategy: A Free Leap in Accessibility**
One notable change in the product landscape is the introduction of a free basic listing feature for SinglePlatform users. This move reflects the evolving needs of small businesses, many of whom now recognize that having accurate contact information online is essential but often unaffordable. "Our goal is to provide an essential service at no cost," Cerilli emphasized.
The premium offering remains intact under the name Digital Storefront, which continues to charge for advanced features and services. This pricing strategy balances accessibility with value, catering to both budget-conscious users and those requiring more comprehensive tools.
**Strategic Alliances: A Collaborative Effort**
Both Constant Contact and SinglePlatform share a common mission to serve local businesses effectively. The potential for cross-promotion is vast—SinglePlatform's 10,000 customers could benefit from Constant Contact's email marketing capabilities, while Constant Contact's extensive network of users might explore the opportunities offered by SinglePlatform.
**Comparison with Industry Leaders**
To underscore its value proposition, SinglePlatform was compared to Yext, a well-known listing platform startup that raised $270 million. Both companies emphasize the importance of publisher networks and digital storefronts in connecting businesses with their target audiences.
**Funding and Growth: A Resourceful Approach**
SinglePlatform's growth is supported by robust funding. The startup has raised approximately $4.45 million to date, with investments coming from prominent investors such as DFJ Gotham Ventures, New World Ventures, and others. This capital will be instrumental in scaling operations and expanding the reach of both companies.
**About Anthony Ha**
Anthony Ha, a seasoned media professional with a background at TechCrunch, brings extensive experience in digital content creation and analysis to the table. His insights add credibility to the article, offering perspectives on industry trends such as TikTok's potential expansion into China, OpenAI's model capabilities, and the ongoing discussions around Elon Musk's possible acquisition of TikTok US.
**Conclusion: A Synergistic Future**
The acquisition of SinglePlatform represents a strategic leap for both companies. By combining their strengths in email marketing and local business solutions, they aim to create a powerful ecosystem that serves small businesses more effectively than ever before. As the market continues to evolve, the integration of these platforms sets a new benchmark for innovation and collaboration.
This comprehensive approach ensures that Constant Contact remains at the forefront of digital business solutions, while SinglePlatform continues its mission to simplify and enhance online presence management.
