Recent rumors suggested that Apple would unveil a refreshed version of its set-top streaming box, the Apple TV, at this year’s Worldwide Developers Conference (WWDC). However, a new report from The New York Times indicates that these plans have been put on hold.
Apple Decides to Delay Apple TV Refresh
According to sources briefed on the device, Apple has decided not to announce its new set-top streaming box at WWDC. The reason behind this decision is reportedly that the device was not ready to be demonstrated. This comes as a surprise, given the previous speculation about an Apple TV refresh.
Content Package Holds Up Release
The main stumbling block for the Apple TV content package is said to be the creation of a channel bundle of live programming for use across Apple devices. Plans for this service were reportedly not entirely in place yet, which has led to the delay.
Background on Apple’s Content Package
Back in March, news from the WSJ suggested that the content package would be launched in September, following an initial unveiling at WWDC. The plan was to create a platform that would allow users to access live programming across all their Apple devices.
New Hardware and SDK
Even without the service itself, new hardware was expected to bring an open Apple TV SDK, allowing any third-party developer to target the platform. This would have been a significant development for the Apple ecosystem, enabling developers to create apps specifically designed for the Apple TV.
What’s Coming at WWDC Instead?
Despite the delay in the Apple TV refresh, there will still be plenty of exciting announcements at WWDC. Apple Watch developer platform is one of the major highlights, which was previously revealed by Jeff Williams would be announced ahead of a full launch of native apps later in the year.
Native Watch Developer Platform
Apple Watch apps that run on the watch itself are expected to debut in September alongside new iPhone hardware. This will give developers a chance to explore the SDK in a pre-release format, with actual hardware to test on.
Other Announcements at WWDC
In addition to the Apple Watch developer platform, WWDC is likely to see announcements about:
- New versions of iOS 9 and OS X
- A preview of the next major update for Watch OS
- The definite reveal of native development tools
Conclusion
While the delay in the Apple TV refresh may be disappointing for some, there will still be plenty to discuss at WWDC. With a focus on developer platforms and new hardware, this year’s conference is shaping up to be an exciting event.
